CRAFTING AN E-COMMERCE SITE FOR A RISING STAR IN THE COMPETITIVE T-SHIRT INDUSTRY
CALIFORNIA, USA
2016 - Ongoing
01/ Concept
STRATEGY
BRANDING
DESIGN
WEB
SOCIAL MEDIA
JHAP Gear was referred to MK Consulting Firm by another client that had seen massive success of their sales increase because of their new website designed by us. JHAP Gear had a previous website that they weren't happy with.
Before ever even meeting, MK Consulting Firm designed a completely custom spec website and showed them what their website and brand could actually look like when done well and right.
JHAP Gear was blown away. They loved the site and the full e-commerce site was built. They moved half their merchandise in only a few weeks of launch.
JHAP Gear harbors a unique style, made of justice, honor, American, patriotism, and their website needed to draw a clear parallel to those. We therefore aimed for a real, genuine, simple approach, guided by a traditional and modern layout, directly related to their fantastic messaging and shirts.
02 / Challenges
STATUS UPDATE
Drawing inspiration from America, police, firefighter and military support, JHAP Gear combines straight-forward sleek designs with patriotism and quality. Coming from this design-focused perspective, JHAP Gear contacted MK Consulting Firm and asked us to create an e-shop reflecting the quality but forward-thinking traditional American values of his brand.
Without any hesitation we decided to jump on board and start thinking about the best way to convey that sense of modernity and patriotism on the American market.
03/ Experience
Looking at the short and long-term brand architecture, we worked with JHAP Gear to create a fully-functioning e-commerce website and brand strategy.
We worked on the creation of a simple, user experience for a targeted audience. For the e-commerce platform, we developed photography, pricing, shipping, fulfillment, branding, marketing collateral, social media and more.
JHAP Gear's customers can easily shop their freedom based designs on traditional digital and mobile. To this day, this is one of our favorite experiences.
CONTACT
04/ Design & Content
Success through increased online sales
After choosing the layout, navigation and content. We developed stock photography and custom photgraphy for JHAP Gear. Our focus remained on pro-military, police and first responders, while capturing the overall aesthetic of high-quality t-shirts with unique quotes. This expanded into the marketing collateral from business cards, to trade show handouts, to social media strategy and management.
05/ Outcomes
80% TRAFFIC INCREASE:
DIRECT AND SOCIAL MEDIA
MOVED HALF THE MERCHANDISE IN FIRST TWO WEEKS OF LAUNCH
"I had an e-commerce website for my clothing business for the past two years from another well-known company. The website was basic and once I paid, they never reached out to me. I met Megan and explained what JHAP Gear was about. She really wanted to understand what my business meant.
Within 24 hours Megan showed me a custom website that far exceeded my expectations. Within three weeks of "going live" we had already moved half the merchandise it took us two years to move with "the other company". She really took the time to understand my business and where we wanted to go.
She has allowed our business to grow in different directions and especially helped with social media services and marketing strategies. Our website is very professional and really represents what the business is about. I could not be happier. I only wish I met Megan two years earlier!"
MIKE GEORGE / OWNER / JHAP GEAR
