BRANDING, DEVELOPING AND DESIGNING THE WEBSITE, BLOG & MARKETING FOR A FINANCIAL EXPERT IN NEW YORK
New York, NY
2018 - Ongoing
01/ Concept
STRATEGY
BRANDING
DESIGN
WEB
SOCIAL MEDIA
Imagine a concept where an experienced CPA wants to bring expert financial advice from budgeting, to taxes, to using credit card points to your full advantage. So that you learn how to actually make money from your cards and maximize finances.
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Now imagine that CPA had been disappointed by a previous firm. Enter MK Consulting Firm: upfront about the process and expectations. It was our honesty, integrity and candid expectations that brought this concept to fruition. We worked with the Founder to take an idea, brand it, develop it and execute it successfully.
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Most importantly we delivered.
When you’re coming out of the blue as an unknown you have to develop credibility and you want to attract as many quality visitors as possible. You want the website to act as the perfect companion before and after your guests’ contact you directly or via social media, with everything ranging from information on budgeting, managing debt, taxes, credit cards and travel.
02 / Challenges
STATUS UPDATE
The Client knew his expertise: finances and he trusted our expertise: branding and design. We listened to exactly what he was trying to accomplish. The biggest challenge and the most exciting one is creating a startup concept from scratch.
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Our primary goal was to convey direclty on the website and blog his vast knowledge of finances in a way that users can easily understand. We did this by developing blog content that was informative and getting the best value out of BSF's content.
03/ Experience
After a few days of brainstorming, collecting data and workshopping to gather all the crucial information we needed to get started, we focused on several main angles.
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On one side, we worked on the creation of a simple, but comprehensive user experience for a really broad set of potential visitors ranging from young people to established experts, to couples on a honeymoon trip trying to get as much bang for their buck before heading to their next destination.
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All of those customers, with their own very specific needs had to be provided with the right tools to understand, plan, and contact Be Secure Financially.
CONTACT
04/ Design & Content
We love it when a plan comes together
A big chunk of our energy got spent on full brand strategy and carefully crafting highly immersive pages while building a design language which is consistent, knowledgable and understandable. Starting from scratch, we had to make sure the elements we were building made sense when it came to delivering on a large-scale platform, and regarding a large number of potential customers. Moreover, we knew those pages would later be fully CMS manageable, extending the challenge to a whole different scale. Finally, the website and blog display a wide range of smaller and bigger tools to enable any visitor’s needs and questions to be answered. Learning how to tackle your finances and creating the kind of content you want to see.
05/ Outcomes
6000 HITS IN FIRST MONTH
68% TRAFFIC INCREASE
FROM SOCIAL MEDIA
"After two months working on my project, I can honestly say you have exceeded my wildest expectations in every part of developing the blog. After a previous firm disappointed me – I was hesitant to move forward. You took my information and within a day had an excellent proposal with a full grasp of what type of blog I was looking for. This was extremely impressive as the blog was an unknown – meaning the idea was being created from scratch...Ican honestly guarantee that any one looking for such an experience can rest assured they are in great hands – MK Consulting Firm will deliver!"
ISRAEL HUSARSKY / FOUNDER & OWNER / BE SECURE FINANCIALLY
